Torrance-based Honda Motor Company is stepping up its game for the holiday season.
Beginning today, Honda wants fans to get on Twitter for a chance to instantly win prizes. The largest gift is the 2016 Accord Touring edition.
Honda is the first automaker to spread the holiday cheer on social media through its Instant Win Card. Once users retweet the daily tweet, they will receive an automated reply letting them know if they have won or not. If a user wins, they get a short clip on Twitter revealing what they have won. But if you don’t win, they receive a clip telling them to try again.
Each retweet is also helping a bigger cause: Honda will donate $1 up to $100,000 to the Pediatric Brain Tumor Foundation.
The online cheer will continue through the end of the month.
Honda officials say the goal for this campaign is to tap into the anticipation of giving and opening gifts during the holidays, while giving back to the community.
Last month, Honda launched its annual Happy Honda Days campaign on TV.