The Del Amo Fashion Center has a new pop-up shop that you won’t want to miss.
The Fashion Center has opened an Amazon miniature retail storefront. It’s designed to showcase and sell the company’s hardware devices, particularly its Echo home speakers. It’s a 300-square-foot kiosk.
Officials say it reflects the company’s growing drive to reach consumers directly through a variety of access points including retail storefronts, home delivery and innovative devices. As of March, the tech giant has 29 pop-up kiosks in 15 states. The pop-up stores are separate from Amazon’s physical bookstores, which first opened in Seattle more than a year ago.
The pop-up is located on the main level, near MAC Cosmetics. If you stop by now, you can experience an Amazon device demo and get a free gift, while supplies last.